今天的聽力材料來自 Derek Sivers，文章叫 If it’s not a hit, switch鄙漏。
“這篇文章講的意思是不要傻傻地堅持。他認為成功并不是來自無謂的堅持棺蛛，而來自不斷的嘗試與創(chuàng)新怔蚌。”
很贊的一篇!
1聽力原文
If it’s not a hit, switch
By Derek Sivers
For the first time in my life, I had made something that people really wanted.
Before that, I had spent twelve year trying to promote①my various projects. Trying every marketing approach. Networking, pitching②, pushing③. It always felt like an uphill④battle,
trying to open locked or slamming（砰地關上）doors. I made progress, but only with massive effort.
But now... Wow! It was like I had written a hit song. A songwriter can write a hundred songs,then suddenly one of them really resonates with⑤ people and becomes a hit. Who knows why? It’s not that it’s necessarily⑥ better. But through some random circumstance or magic combination of ingredients, people love it.
Once you’ve got a hit, suddenly all the locked doors open wide. People love the hit so much that it seems to promote itself. Instead of trying to create demand, you’re managing the huge demand.
So what’s the lesson learned here?
We’ve all heard about the importance of persistence. But I had misundersto--od.
Success comes from persistently improving and inventing, not from persistently doing what’s not working.
We all have lots of ideas, creations, and projects. When you present one to the world, and it’s not a hit, don’t keep pushing it as-is⑦. Instead, get back to improving and inventing.
Present each new idea or improve ment to the world. If multiple⑧peopleare saying, “Wow! Yes! I need this! I’d be happy to pay you to do⑨t(yī)his!”then you should probably do it. But if the response is anything less, don’t pursu-e it.
Don’t waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response.
2聽力筆記
①=encourage 促進鞠值；推動
eg.policies to ~ economic growth 促進經(jīng)濟增長的政策
②~sth (at sb./sth.)
使產(chǎn)品或服務針對媚创，面向渗钉；確定銷售對象（或目標市場）
eg.The new software is being pitched at banks.
這種新軟件以銀行為目標市場彤恶。
③推銷新主意钞钙，產(chǎn)品。
Push his latest movie.推銷新電影声离。
④漫長而艱難的芒炼，費力的（戰(zhàn)斗、斗爭术徊、任務等）
~battle/struggle/task
⑤~with sb./sth.
使產(chǎn)生聯(lián)想本刽；引起共鳴；和...的想法（或觀念）類似
⑥not necessarily 不一定赠涮，未必
⑦as-is 按照原樣
⑧adj.數(shù)量多的子寓；多種多樣的
⑨付費，付酬做某事笋除。
