【學(xué)習(xí)筆記】懂你英語 商務(wù)英語 Level 5 Unit 2 Part 3（II）詞匯 Research Methods

There are two major types of market research, primary research and secondary research.

Several different methods can be used to conduct this research.

Primary research.

Primary search is conducted to gather first hand information. 【跟讀】

First hand information can be gathered from interviews, questionnaires and focus groups.

Primary research allows researchers to address specific questions, but it can be costly and time consuming.

Secondary research.

Secondary research is based on information from existing sources.

It usually saves time and money, but it stayed may not specifically address the question of concern.

Secondary research is often used before large scale primary research to guide the focus.

【選擇】-Why may researchers sometimes choose not to conduct primary research? -expensive and time consuming (Primary research is useful for gathering specific information, but it can be costly and time consuming.)

【選擇】-What is an example of secondary research?? ?-company website

【填空】Primary research is useful for gathering specific Information, but it can be costly and time consuming.

【填空】Compared to primary research, secondary research takes less time as the collection of data is already done.

【朗讀】Primary search allows researchers to address specific questions, but it can be costly and time consuming.

Interviews. 面試轧铁，訪談

Conducting interviews is a qualitative research technique.??訪談是一種定性研究方法。

It is used to collect data directly from respondents.??它被用來直接收集受訪者的數(shù)據(jù)畸悬。

Interviews are useful for finding out personal feelings, expectations and perceptions.??面試有助于了解個人的感受、期望和看法。

Questionnaires?? 問卷弧烤；調(diào)查表

A questionnaire is a set of questions used to assess customer's opinions.

It's used for collecting data from a large group.

Usually the multiple choice questions in the questionnaire can be quantified and analyzed easily.

Open-ended questions aren't normally quantifiable, but they can give companies detailed insights into consumer preference.??開放式問題通常不可量化涧黄，但它們可以讓公司更詳細地了解消費者的偏好。

Focus groups.

A focus group is a small group of people interviewed by researchers.

Like one on one interviews. Focus groups allow researchers to get detailed feedback from potential and existing customers.

Unlike an interview, participants can interact with and influence each other during the discussion.

【選擇】Open-ended questions aren't normally quantifiable, but...? ?they can give companies detailed insights.

【選擇】-What do focus groups help researchers obtain?? ?-detailed feedback from customers

【選擇】-What kind of research is based on existing sources?? ?-secondary research

【選擇】A set of questions used to access customer opinions.? -questionnaire

【選擇】-Which of the following is used to collect data directly from responding to a government paper?? - an interview quantitative research.

【填空】Telephone interviews are suitable when you have a tight deadline or limited research budget.

【填空】If researchers want to obtain detailed information about how customers feel about a product, they can conduct a focus group.??如果研究人員想獲得關(guān)于客戶對產(chǎn)品感受的詳細信息母债，他們可以進行焦點小組午磁。

【跟讀】Conducting interviews is a qualitative research technique.

【跟讀】They used a questionnaire to get an overview of how customers felt about their product.