Dictation
Our sales people have been wasting a lot of time lately.
Their sales approach isn't effective because they exaggerate the facts.?
We need to rethink how we present ?our products.?
Instead of saying how great we are, we need to provide evidence.?
With evidence to support us we can be more persuasive.
People have wondered about the nature of light and color since ancient times.?
Some people thought that light came from the eye rather than coming into the eye.
To see, light was projected from our eyes to illuminate things as we look at them.?
Now we know that what we see is mostly reflected light, like the light from the moon which is reflected sunlight.?
The color red, for example,is a warm color associated with energy and excitement in many cultures.
In China, red is associated with fire, energy and good fortune.
On the other hand, one experiment showed that exposing students to red before taking a test can have a negative effect.
In fact, of all the colors, research shows that red has the most powerful effect on human behavior.
