<p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-f0d19c5cd7de384a.jpg?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>作為一個運營人沿猜，做活動需要在線上獲取流量的時候橡类，難免會接觸到推廣宣傳笼蛛，除去自有渠道外，付費推廣也是比較有效的一種途徑了弛车，今天細數(shù)下目前比較主流的幾種付費推廣方式~
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</p><p><strong>一.門戶網(wǎng)站/導航網(wǎng)站齐媒，以網(wǎng)易新聞網(wǎng)頁版為例</strong></p><p class="image-package">使用cpc和cpt的計費方式
</p><p>投放在banner&button位等(如以下4個紅框的廣告）</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-4857e26af1601674.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>二.視頻網(wǎng)站，以愛奇藝為例</strong></p><p>使用cpm計費方式廣告形式有信息流廣告纷跛，首頁輪播圖喻括，貼片廣告等形式</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-603a9f12a72fc988.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-d8b2c5bf69c61852.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>三.新浪粉絲通</strong></p><p>使用cpm計費方式有信息流廣告，搜索頁廣告等廣告形式贫奠，展示在微博客戶端唬血。</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-e259aa76de866c41.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>

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</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-69966a1cc6d16478.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p>? ? ? ? ? ? ? 搜索頁廣告</p><p>
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</p><p><strong>四.社區(qū)/論壇推廣，以知乎為例</strong></p><p>使用cpm計費方式移動端大多是信息流廣告</p><p>
</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-072e95bd9361c56d.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p><strong>五.騰訊廣點通</strong></p><p>有cpc唤崭，cpm拷恨，cpa等計費方式 可展示在qq，微信谢肾，騰訊視頻腕侄，騰訊看點等例如朋友圈廣告</p><p>
</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-1898bb4533179949.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p><strong>六.短視頻，以抖音為例</strong></p><p>cpm計費方式</p><p>有信息流廣告，貼紙廣告冕杠，idou等微姊，例如抖音，快手分预，美拍</p><p>
</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-2998e514c48fcae5.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p><strong>七.網(wǎng)盟</strong></p><p>廣告聯(lián)盟兢交，把廣告投放到相應(yīng)的行業(yè)網(wǎng)站上,使用cpc的收費方式，如果要投的網(wǎng)站很多笼痹，一個一個找就太花成本了魁淳，可以使用網(wǎng)盟。</p><p>
</p><p><strong>八.搜索引擎推廣与倡，以百度競價為例</strong></p><p>主要計費方式cpc，主要有sem和seo兩種</p><p>
</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-f24963d4af4c2473.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p><strong>九.今日頭條</strong></p><p>主要使用cpm和cpc的計費方式有feed流原生廣告(即信息流廣告)昆稿，資訊詳情頁廣告</p><p>feed流原生廣告：</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-a531f9d978910428.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>資訊詳情頁廣告：</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-80b448eabbf26747.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p>各個平臺受眾不同纺座，領(lǐng)域不同，還是要注意與自身目標是否匹配
</p><p>關(guān)于付費推廣的介紹就到這里溉潭，歡迎提建議和補充~</p><p>
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