【學(xué)習(xí)筆記】懂你英語(yǔ) 商務(wù)英語(yǔ) Level 3 Unit 1 Part 2（IV）詞匯 Performance Terms

sales? ??銷(xiāo)售（sale的復(fù)數(shù)）请唱；銷(xiāo)售額

A company's sales are the total amount of items it sells.

They can increase sales by improving their products or advertising.

The company's sales didn't meet expectations this quarter.? 【填空】?公司本季度的銷(xiāo)售額沒(méi)有達(dá)到預(yù)期瓣铣。

The company's sales have been falling since this year. 【跟讀】

Its sales in July have grown by ten percent over last month.

profit? 利益

A company's profit is the total amount of money it makes after paying its costs.? 【朗讀】

For a company to earn a profit, it needs to make more money than it spends.

A company can increase its profits by selling more goods or lowering its costs.

Its profits were up by thirty percent over the last year.? 【跟讀】

The company reported a fifteen percent rise in monthly profit.? 【填空】

Last year, the company made a profit of nearly 500 million dollars.? 【填空】

turnover?? ?翻覆；[貿(mào)易] 營(yíng)業(yè)額扑眉；流通量；半圓卷餅；失誤

Turnover is how fast a store's products are sold and replaced by others.??周轉(zhuǎn)率是指一個(gè)商店的產(chǎn)品銷(xiāo)售速度和被其他產(chǎn)品替代的速度眯亦。

For a business to have high turnover, it needs to sell things quickly.? 【朗讀】??一個(gè)企業(yè)要有高營(yíng)業(yè)額伤溉，它需要快速銷(xiāo)售。

Large supermarkets usually have high turnover because they sell many items every day.

We have a fast turnover of stock.

Our inventory turnover increased by twenty percent last year. 【跟讀】 去年我們的存貨周轉(zhuǎn)率增加了百分之二十妻率。

【選擇】For companies to increase their sales, they need to... provide better products or services.

【選擇】-How can a company increase its profits?? -By lowering its costs.

【選擇】-How can a business have higher turnover?? ?-by selling things more quickly

【選擇】-How can a business increase its sales?? ?-it can improve its products

customer base?? 客戶(hù)群乱顾；客戶(hù)基礎(chǔ)

A company's customer base is a group of people that buys its goods or services. 【朗讀】??一個(gè)公司的客戶(hù)群是購(gòu)買(mǎi)其產(chǎn)品或服務(wù)的一群人。

Companies usually make most of their sales from their customer base.

They have a much larger customer base than their competitors. 【跟讀】?他們的客戶(hù)群比競(jìng)爭(zhēng)對(duì)手大得多宫静。

The company built up a customer base of five million.? 【填空】??這家公司建立了500萬(wàn)的客戶(hù)群走净。

The company lost about ten percent of its customer base last year.? ?這家公司去年失去了大約10%的客戶(hù)。

competitor 競(jìng)爭(zhēng)者

Competitors are companies in the same industry that compete for customers.? 【填空】【選擇】【朗讀】??競(jìng)爭(zhēng)者是同一行業(yè)中爭(zhēng)奪客戶(hù)的公司孤里。

Companies want to get more sales than their competitors.??公司希望比競(jìng)爭(zhēng)對(duì)手獲得更多的銷(xiāo)售額伏伯。

The quality of their products is better than their competitors'. 【跟讀】 ?他們的產(chǎn)品比競(jìng)爭(zhēng)對(duì)手的質(zhì)量好。

They always keep one step ahead of their competitors.??他們總是比競(jìng)爭(zhēng)對(duì)手領(lǐng)先一步捌袜。

market segment?? 細(xì)分市場(chǎng)说搅；市場(chǎng)區(qū)隔；分塊市場(chǎng)??

A market segment is a group of customers that share something in common.? ?細(xì)分市場(chǎng)是指一群有共同之處的顧客虏等。

Market segments can be based on many things, such as needs, age, and income.??細(xì)分市場(chǎng)可以基于許多因素弄唧，如需求、年齡和收入博其。

They have the largest business in this market segment.??他們?cè)谶@個(gè)細(xì)分市場(chǎng)有最大的生意套才。

Teens is one of the fastest-growing market segments. 【填空】【跟讀】 青少年是增長(zhǎng)最快的細(xì)分市場(chǎng)之一。

【選擇】-What is the company's customer base?? ?-a group of people that buys its products or services.

【選擇】-What can market segments be based on?? -age and income