作者：倪云華
如何成為持久發(fā)展的公司
Elements of Enduring Companies
一家創(chuàng)業(yè)公司如何成為持久發(fā)展的公司，它需要具備這些條件：
Startups with these characteristics have the best chance of becoming enduring companies. We like to partner with startups that have:
目標(biāo)清晰：在名片背面概述公司的業(yè)務(wù)胰耗。
Clarity of purpose： Summarize the company’s business on the back of a business card.
市場(chǎng)巨大：保證現(xiàn)有市場(chǎng)做好面對(duì)快速增長(zhǎng)或變化的準(zhǔn)備侥蒙。 一個(gè)在十億美元潛在利潤(rùn)道路上前進(jìn)的市場(chǎng)慌核，應(yīng)有一些容錯(cuò)空間和回報(bào)時(shí)間去發(fā)展真實(shí)利潤(rùn)谈跛。
Large markets ：Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
富有的客戶：瞄準(zhǔn)會(huì)迅速購(gòu)買并會(huì)為獨(dú)特產(chǎn)品支付溢價(jià)的客戶蜕猫。
Rich customers： Target customers who will move fast and pay a premium for a unique offering.
聚焦：聚焦那些只購(gòu)買具有突出價(jià)值主張的普通產(chǎn)品的客戶箫措。
Focus： Customers will only buy a simple product with a singular value proposition.
解決痛點(diǎn)：選擇一個(gè)對(duì)客戶極其重要的東西腹备，然后投其所好，為他們提供有力的解決方案斤蔓。
Pain killers： Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.
不同凡想：不斷挑戰(zhàn)傳統(tǒng)智慧植酥；采取逆向路線；創(chuàng)建新穎的解決方案弦牡；智勝對(duì)手友驮。
Think differently： Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
團(tuán)隊(duì)DNA：公司的DNA在最初的90天設(shè)置。所有團(tuán)隊(duì)成員都是他們領(lǐng)域最聰明或最機(jī)智的人 —— 一流創(chuàng)始人吸引一流團(tuán)隊(duì)驾锰。
Team DNA： A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.
敏捷：不事聲張地快速行動(dòng)通常有助于擊敗大公司卸留。
Agility： Stealth and speed will usually help beat large companies.
節(jié)儉：把資金集中在至關(guān)重要的事務(wù)上。只在優(yōu)先項(xiàng)上花費(fèi)并將利潤(rùn)最大化椭豫。
Frugality： Focus spending on what’s critical. Spend only on the priorities and maximize profitability.
星星之火可以燎原：一個(gè)以少量資金起家的公司耻瑟，必須強(qiáng)調(diào)規(guī)范和重點(diǎn)。然而赏酥，對(duì)于一個(gè)客戶們都如饑似渴地呼喚由偉大工程師開(kāi)發(fā)的產(chǎn)品的巨大市場(chǎng)喳整，只需要很小的火力便能將其點(diǎn)燃。
Inferno： Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.
