一彻秆、現(xiàn)象:管理者-行業(yè)內(nèi)-黑話(huà)的出現(xiàn)
It seems that,as soon as managers start to climb the corporate ladder,they become entangled in a forest of gobbledygook.
二、論據(jù):提出行業(yè)黑話(huà)的原因
1.行業(yè)黑話(huà)厭惡真空狀態(tài)缝龄,高管的目的是讓業(yè)務(wù)本身聽(tīng)起來(lái)更啟迪人心磕蒲,而不是一句“用更少的成本賣(mài)更多的東西”這么簡(jiǎn)單,因此他們會(huì)用long words ,obucure jargon,and buzzwords like holistic去填補(bǔ)內(nèi)容的空白。
jargon abhors a vacuum
Executives aims to make the business sound more inspirational than selling moer stuff at least cost.
2.管理者沉迷于“胡言亂語(yǔ)”還與現(xiàn)代經(jīng)濟(jì)的屬性有關(guān)
When it is hard to describe what you do ,it is natural to describe what you do,it is natural to resort to imprecise terms.
3.當(dāng)實(shí)際業(yè)務(wù)內(nèi)容平淡無(wú)奇,人們也會(huì)使用華麗的語(yǔ)言去掩飾它
Overblown language is also used when the actual business is prosaic.
4.管理者使用行話(huà)是為了“立資歷”
to establish their credentials
三斗忌、結(jié)語(yǔ):企業(yè)黑話(huà)一旦形成,管理者就很難不使用它
The terms are ever-present in PowerPoint slides,speeches and annual reports.