part 1 市場營銷基礎(chǔ)課程：樹立強(qiáng)勢品牌
what is marketing ?
-market ? ? exchange things(buyer &seller,commonest)
the change in marketing
-Seller’s Market ------Production: Focus on Company?
-Buyer’s Market ------Marketing: Focus on Customer?and Competition
-Connected Community ------Experience: Focus deeper on?customer experiential value?
-Economic Uncertainty(Madoff) ------Trust: Focus on genuine?customer value—RESET,Discipline, flexibility?
chart & list
principle of marketing
-Principle of Customer Value
-Principle of Differentiation
-Principle of Segmentation, Targeting, and?Positioning
4 p's marketing
-Product
-Place ?
-Promotion
-Price
