【學(xué)習(xí)筆記】懂你英語(yǔ) 商務(wù)英語(yǔ) Level 5 Unit 2 Part 1（IV）詞匯 Market Positions
Market dominance is how strong the company's brand services or products are compared to its competitors.??市場(chǎng)主導(dǎo)地位是指公司的品牌服務(wù)或產(chǎn)品與競(jìng)爭(zhēng)對(duì)手相比有多強(qiáng)。
Typically there are four types of market dominance categories.? ?通常有四種類型的市場(chǎng)支配類別。
Leader? ?領(lǐng)導(dǎo)
A market leader has the largest market share in its industry.? 市場(chǎng)領(lǐng)導(dǎo)者在其行業(yè)中占有最大的市場(chǎng)份額瘦材。
It holds a dominant position.? 它占據(jù)主導(dǎo)地位矩动。
Market leaders are often the first to develop new products and business methods.? ?市場(chǎng)領(lǐng)導(dǎo)者通常是最先開(kāi)發(fā)新產(chǎn)品和商業(yè)方法的人脂信。
In order to maintain their position, most market leaders invest heavily in research and development.??為了保持他們的地位唇兑，大多數(shù)市場(chǎng)領(lǐng)導(dǎo)者在研究和開(kāi)發(fā)上投入大量資金锨并。
Challenger? 挑戰(zhàn)者
A market challenger has a strong position in the market, but not a dominant market share.? ?市場(chǎng)挑戰(zhàn)者在市場(chǎng)上有很強(qiáng)的地位厦坛，但不是市場(chǎng)的主導(dǎo)份額五垮。
It may adopt aggressive strategies to increase its market share.??它可能會(huì)采取激進(jìn)的策略來(lái)增加市場(chǎng)份額。
Challengers can also increase their market share by focusing on areas that a market leader has overlooked.? ?挑戰(zhàn)者也可以通過(guò)關(guān)注市場(chǎng)領(lǐng)導(dǎo)者忽略的領(lǐng)域來(lái)增加他們的市場(chǎng)份額杜秸。
【選擇】If a company has the largest share in its market, it is... a market leader
【選擇】By focusing on areas that a market leader has ignored, a challenger can...? increase its market share.
【填空】In order to maintain their position, most market leaders invest heavily in research and development.
【填空】One of the strategies for challengers to gain market share is to introduce differentiated products.??競(jìng)爭(zhēng)對(duì)手獲取市場(chǎng)份額的策略之一是引入差異化產(chǎn)品放仗。
【填空】Challengers need to adopt aggressive strategies to increase their market share.? 挑戰(zhàn)者需要采取積極的策略來(lái)增加他們的市場(chǎng)份額。
【填空】If they hadn't invested so heavily in research and development, they would have lost their position as a market leader.??如果他們沒(méi)有在研發(fā)上投入這么多撬碟，他們就會(huì)失去市場(chǎng)領(lǐng)導(dǎo)者的地位诞挨。
【跟讀】A challenger may adopt aggressive strategies to increase its market share.
【朗讀】Market dominance is how strong a company's brand services, all products are compared to its competitors.? ?市場(chǎng)主導(dǎo)權(quán)是一個(gè)公司的品牌服務(wù)有多強(qiáng)，所有產(chǎn)品與競(jìng)爭(zhēng)對(duì)手相比呢蛤。
【朗讀】One of the best strategies for a challenge to gain market share is to introduce differentiated products.??挑戰(zhàn)市場(chǎng)份額的最佳策略之一是引入差異化的產(chǎn)品惶傻。
Follower? 跟隨者
A market follower does not have a strong position in the market.? 市場(chǎng)追隨者在市場(chǎng)上沒(méi)有強(qiáng)勢(shì)地位。
It doesn't take risks and usually copies other companies' products or strategies.? 它不承擔(dān)風(fēng)險(xiǎn)其障，通常會(huì)復(fù)制其他公司的產(chǎn)品或策略银室。
They do not focus on increasing their market share.? 他們不專注于增加他們的市場(chǎng)份額。
But by adopting the best practices of other companies, they can maintain a stable position in the market.? 但是通過(guò)采用其他公司的最佳實(shí)踐励翼，他們可以在市場(chǎng)上保持穩(wěn)定的地位蜈敢。
nicher??市場(chǎng)利基者；市場(chǎng)補(bǔ)缺者
A nicher is a company that concentrates on a specialized market.? 市場(chǎng)利基者是一家專注于專業(yè)市場(chǎng)的公司汽抚。
Nichers typically provide products or services that are not offered by other companies.? 利基通常提供其他公司沒(méi)有的產(chǎn)品或服務(wù)抓狭。
By establishing a niche, a company can avoid competition while making a profit.? 通過(guò)建立利基市場(chǎng)，公司可以在盈利的同時(shí)避免競(jìng)爭(zhēng)造烁。
【選擇】-How do you market followers maintain a stable position in the market?? -They adopt the best practices of other companies.
【選擇】-What kind of markets does a nicher concentrate on?? ?-a specialized market
【選擇】-Which company has a dominant position within the market?? ?-Leader
【選擇】-Which company focuses on nich markets?? ?-nicher
【填空】Although it didn't have a strong position in the market, the company was still able to exist as a follower.
【填空】A nicher is a company that concentrates on a specialized market.
【選擇】New companies can find a niche market by identifying demands that are not being met by other companies.?
【填空】Since followers don't have differentiated products or strategies, they normally have substantially less market share.?
【跟讀】Nichers aimed at being a big fish in a small pond instead of being a small fish in a big pond.
